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Testimonials

What People Are Saying?

Erika Ross

Associate VP Client Services at NPAccel

"Jeff is a pleasure to work with! He knows SEO and is a great resource for clients and the SEO community! He is always looking for ways to improve and is results based. He has great ideas and I have always enjoyed working with Jeff on many projects."

Jeff Cedeno

Sr Director of eCommerce at Outer

"Jeff’s thoughtful, data driven research stands out because he puts the customer experience first in his thinking. Keyword volume is only one component of SEO; it is critical to think about where the customer is in journey and why they are looking for data before creating new content. Jeff always connects these elements and takes a thoughtful, considered approach that helps deliver strong, high propensity traffic."

Jack Gashi

Director of Enterprise Sales at Cheq

"Jeff is not only a knowledgeable SEO but also great teacher. He was able to distill complex strategic ideas into simple, easy-to-follow steps. Within 30 minutes we learned more than we had in many hours of self research. Highly recommend!"

Rob Towne

Director of Digital Marketing at Indeed.com

"Jeff is a trusted partner in leading SEO with cutting-edge strategies. He knows what we need because he has tested it all and has the data."

Edwin Romero

SEO Consultant at LFNT Insights

"Jeff offers insights that makes you hit pause and re-assess the potential of your SEO campaigns. Jeff's insights are not only timely, but they're digestible and practical, fit for marketers eager to stay atop of the ever-evolving SEO space. I've leaned on Jeff's insights to stay in the know and provide further value to my strategies."

About Jeff

Hey, I'm Jeff Collins. I started my SEO journey in 2016 on the agency side growing SMB clients across a variety of industries. Some of those industries include IT, auto, service industries, restaurants, lawyers etc.

Since then I have worked in-house using my SEO knowledge to grow both large and medium size companies. I love the process of SEO. Digging in to understand the customer journey and leveraging strategies unique for each business.

** Sign up now to access my SEO bundle:
- Cannibalization template
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I spend my free time studying, practicing, and talking to others about SEO. With SEO constantly evolving, I created SEO Study Spot to learn and grow in SEO.

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Featured Blogs

May 15, 2022

2 Mins

A Quick Way to Gauge Your Competition For Website Content Success

Companies often spend a ton of time and money creating content to drive traffic for a topic or keyword. Only to find the competition and difficulty is extremely high and out of reach.Sometimes a longer tailed topic or keyword may drive better intent and value.

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With this tip you can get a quick high level view of the competition you are up against and what your content needs to be better.

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Type into google the “allintitle” operator followed by the topic you are thinking about creating content for.

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Example:allintitle:how to choose a mountain bike

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Now we see 909 related results for the topic.

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Example:allintitle:Is a mountain bike worth buying. 91 related results.

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You can now see the amount of websites you are competing against for a given topic. While seeing top related pages so you know what to include in your content to make it better.

April 1, 2022

5 Mins

See What Solutions People Want Your Product to Solve For Them

Type into google search “best (insert product) for.

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Then look at the google auto suggest. People often want to buy a product to fulfill a solution. So they search things like best product for “solution they want solved”

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You can go through the entire alphabet to see different solutions to the product people search.

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Ex: Best shoes for a

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EX: Best shoes for b

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This can give you a better feel for the types of solutions people are looking for in your products and potential opportunities to add to a PPC campaign.

May 1, 2021

2 Mins

How to leverage Amazon for product and SEO data

Recently I was doing research to better understand product demand online.In addition get further insight into how people search when buying specific productsAfter some digging, I found amazon is full of golden nuggets of info.

Here is how I leveraged Amazon:

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1. First go to amazon.com. type a product in the search bar. look at the auto suggests.

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2. Download the below extension AMZ Suggestion Expander‍

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3. This Chrome extension expands the number of search suggestions that are shown in the Amazon search bar by showing the keywords that Amazon would suggest before and after the keywords you have entered.

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- Because amazon is a shopping platform, these search insights tend to be strictly transactional. which means you get an up close view at how people search for your products when they are bottom funnel. On one of the most trafficked shopping platforms in the world.

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- Better understand product demand. In this case if you have a top selling board game. You can see other types of top searched board games. So you can create new products accordingly to capture further market share.

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- You can also leverage amazon to see solutions people want in your products. similar to my previous posts, type in Amazon “best product for”. then see all the auto suggest solutions people want in your product.