Companies often spend a ton of time and money creating content to drive traffic for a topic or keyword. Only to find the competition and difficulty is extremely high and out of reach.Sometimes a longer tailed topic or keyword may drive better intent and value.

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With this tip you can get a quick high level view of the competition you are up against and what your content needs to be better.

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Type into google the “allintitle” operator followed by the topic you are thinking about creating content for.

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Example:allintitle:how to choose a mountain bike

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Now we see 909 related results for the topic.

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Example:allintitle:Is a mountain bike worth buying. 91 related results.

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You can now see the amount of websites you are competing against for a given topic. While seeing top related pages so you know what to include in your content to make it better.