ChatGPT has so many helpful use cases. Many use cases continue to be uncovered. Here are some of the most effective ways to leverage ChatGPT for SEO.

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Before ChatGPT, creating regex expressions was complicated. ChatGPT allows a non technical person to write endless use cases for regex expressions. Here are a few I've found useful.

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• Pull queries in the form of a question
• Pull matching terms

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Pull queries from the search console in the form of a question.

Add any question formats you want to the regex.

Pull matching terms

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Take large blocks of text and bullet them. 

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Here is another super useful resource created by Aleyda Solís:

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Additional ways to leverage ChatGPT for SEO

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I'm currently working on leveraging ChatGPT to create google apps scripts. It is a bit finicky.

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What other ways do you find useful to use ChatGPT for SEO? Message me on linkedin or send me an email!

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I was on Linkedin when I came across a great tip with a Regex script to find questions people are asking about delivery. Today's tip comes to you via Sagi Shtrosberg. Connect with Sagi on Linkedin if you haven't already.

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Lets get right into it:

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Use the below Regex filter to find delivery related keywords that your users are searching for on Google:

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.*(next day|same day|tomorrow|2 days|3 days|4 days|5 days|6 days|1 week|2 weeks|economy|expedited|express|international|free delivery|standard delivery|one-day|evening|nominated|one-day|two-day|three-day|four-day|five-day|six-day|free shipping|no-rush shipping|business days|arriving between|arrives between|arrives by|arrives on|guaranteed by|special delivery|guaranteed delivery|cheap delivery).*

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Example finds:

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Express delivery [product]

[product] next day delivery

[product] free delivery

[brand] discount code free delivery

Same day [product]

[product] delivered in 2 weeks

Same day [product] delivery near me

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—------------------------------------------------------------------------

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I beefed up the regex to expand the gold nuggets of information. 

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Updated Regex:

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.*(next day|same day|tomorrow|2 days|3 days|4 days|5 days|6 days|1 week|2 weeks|economy|expedited|express|international|free delivery|standard delivery|one-day|evening|nominated|one-day|two-day|three-day|four-day|five-day|six-day|free shipping|no-rush shipping|business days|arriving between|arrives between|arrives by|arrives on|guaranteed by|special delivery|guaranteed delivery|ship|shipping|return|package|tracking|container|fedex|usps|fba|ups|rates|overnight|cheap delivery).*

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It is fairly common for businesses to touch on delivery and shipping from a high level in cart and checkout. Or have a widget on a product page. But more often than not this is not enough to capture related search.

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Building dedicated FAQ’s etc will help capture related searches. This regex can be a gold mine to identify those opportunities.

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Then check the SERPs to validate opportunities.

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Earlier in my career I was fortunate to work on a team with people that tested on page and UX performance frequently.  Seeing firsthand what to look for in a performing and underperforming page.

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One thing I learned quickly was the power of heat maps and understanding how people are interacting with a page. There are amazing paid tools out there. But there are also great tools to use for free.

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Lets get started on free tools to understand on page interactions.

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Microsoft Clarity

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Basically Bings version of search console. One of my favorite Microsoft Clarity features is the heat maps feature.  In addition the screen recording and depth scroll. It even shows rage clicks and quick back (people clicking through to a page then immediately clicking back). 

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Page Analytics by Google extension

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This extension allows you to navigate to a page on your website. Be sure to be logged into GA. Then filter by date range. See data behind that pages traffic.  Also see percentage of clicks and color coded heat maps.

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Most often people search for a product or service online with a pain point in mind.  I touched on this in a previous post. But it was more of a manual process.

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Today I will walk you through further steps you can take to automate this process and uncover valuable content ideas.

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Let's get to it. First let's uncover paint points

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First enter your product or service in the google search bar  in the below format.

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“Best (insert product) for.

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Ex: Best shoes for

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We can see variations people are searching.  But there are more than Google displays. How do we see the rest?

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There is a tool called infinite suggest you can use.

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Go to infinite suggest

Kparser is great as well. This tool was called out in the comments section by Alex Pavlenko.

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Then enter into infinite suggest above mentioned with your product or service

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“Best (insert product) for.

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Infinite suggest will give you a list of all variations.  Now you can take that list and throw it into ahrefs keyword explorer as a batch.

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Finally ahrefs will give you data behind the searches. CPC, volume, keyword difficulty and more!

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This will uncover a goldmine of content ideas to build out across your site. Look at high CPC searches. Don't get too caught up on search volume.  

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This is also valuable data to think about for category and product landing pages. Cover key things people want the product to solve on the category page to better match user intent and increase conversions.

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I was searching through Twitter recently and found this Tweet by Christina LeVasseur.  Christina built this template and shared it on twitter for people to use.  

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Link to Tweet: Template

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You can add on and tweak the template as needed based on your goals and KPI’s. It's a solid start to work with. You can even filter within the template by channel grouping.

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Have a great week!

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Today's SEO Study Spot tip comes to you via Chris Long. Chris shares awesome SEO content on Linkedin. If you are not already connected. Check him out

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Chris Long Linkedin: https://www.linkedin.com/in/chris-long-marketing/

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Search results can vary by location. Which means different content etc specific to each location. I look at the SERP’s as a treasure map with clues to rank in SEO. So sometimes it's important to see the SERP’s specific locations.  

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There are a-lot of tools out there to help. But you can use the “near” parameter in search results to see the results for any location… Without any tools!

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Here Goes:

1. Type in you search in Google

2. In the URL add “&near=[Location] at the end of the string 

3. Replace [Location] with the geography that you want to emulate and search

4. You should now see the SERPs specific to the new location

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Below you can see my search based on my current location (Aurora Colorado)

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As Chris points out this is a quick way to see local results without relying on third party tools.

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Vs Minnesota

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If you prefer to use a tool. Serp Woo essentially does the above mentioned.

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Here are a few other tools called out as helpful in the comment section:

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I love pulling data to Google sheets. But getting the status code from url's within sheets can be a pain. Fortunately you can use a script to pull status codes straight to Google sheets. All with just a few clicks of a button.

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Daniel Foley Carter was kind enough to allow me to share this script he created. For more amazing tips, all things SEO knowledge. Check out Daniel's website and Linkedin.

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Linkedin: https://www.linkedin.com/in/daniel-foley-assertive/

Website: https://seo-audits.io/

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Lets get right to it. To use this script we will need to set up a few things.

Written instructions

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Step 1: Make a copy of the template

Step 2: enter https status code formula in the cell to the right of the url. (=https)

Step 3: Step 4: drag the script down to pull all url’s

Here is a video for easy viewing:

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That's it, you're done! Happy saving time when pulling status codes in google sheets.

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Note: I am in no way being compensated for this article

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Companies often spend a ton of time and money creating content to drive traffic for a topic or keyword. Only to find the competition and difficulty is extremely high and out of reach.Sometimes a longer tailed topic or keyword may drive better intent and value.

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With this tip you can get a quick high level view of the competition you are up against and what your content needs to be better.

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Type into google the “allintitle” operator followed by the topic you are thinking about creating content for.

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Example:allintitle:how to choose a mountain bike

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Now we see 909 related results for the topic.

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Example:allintitle:Is a mountain bike worth buying. 91 related results.

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You can now see the amount of websites you are competing against for a given topic. While seeing top related pages so you know what to include in your content to make it better.

Type into google search “best (insert product) for.

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Then look at the google auto suggest. People often want to buy a product to fulfill a solution. So they search things like best product for “solution they want solved”

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You can go through the entire alphabet to see different solutions to the product people search.

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Ex: Best shoes for a

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EX: Best shoes for b

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This can give you a better feel for the types of solutions people are looking for in your products and potential opportunities to add to a PPC campaign.

Recently I was doing research to better understand product demand online.In addition get further insight into how people search when buying specific productsAfter some digging, I found amazon is full of golden nuggets of info.

Here is how I leveraged Amazon:

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1. First go to amazon.com. type a product in the search bar. look at the auto suggests.  

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2. Download the below extension AMZ Suggestion Expander‍

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3. This Chrome extension expands the number of search suggestions that are shown in the Amazon search bar by showing the keywords that Amazon would suggest before and after the keywords you have entered.

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- Because amazon is a shopping platform, these search insights tend to be strictly transactional. which means you get an up close view at how people search for your products when they are bottom funnel. On one of the most trafficked shopping platforms in the world.

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- Better understand product demand. In this case if you have a top selling board game. You can see other types of top searched board games. So you can create new products accordingly to capture further market share.

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- You can also leverage amazon to see solutions people want in your products. similar to my previous posts, type in Amazon “best product for”. then see all the auto suggest solutions people want in your product.

I first stumbled upon this strategy years back when I was working on a large ecommerce site. The business at the time was running focus groups. The focus groups watched people navigate the website 

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Then people mention difficulties if any they were having navigating the webiste 

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It was shocking to hear the struggles people were having that no one knew existed. But how do we expand this beyond focus groups?

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Turns out GA can be leveraged to track everything people enter in the site search bar. Keep in mind this only works for websites that have a search bar onsite. 

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Here are just a few of the most effective ways I found to leverage site search.

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Find questions people are asking about your products. See what information related to your products are important for people.  Then map it out across the website accordingly.

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Further insight to UX roadblocks. Sometimes people search for a product or information that isn't as visible as it should be. Site search can provide opportunities for content that should be more visible. 

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Finally product development. See tons of people searching for a product you don't have? You now know you have the demand for it. This can also be leveraged on affiliate websites for new product content ideas.  

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Now to the fun part. When people search online it has a specific url parameter. This url parameter for most starts with “?s=”.  But you can run a search in your website and look at the search bar to be sure. See below example from addidas.

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Then enter the parameter in GA to see all the related searches.  Site search data can also be viewed in GA4 by navigating to Reports>>>>Behavior>>Site Search

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If you don't already have site search tracking and want it. Below are helpful instructions to set it up. 

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Set up site search for GA4

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Set up site search tracking for universal analytics

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Most people will leave a website if it takes more than 4 clicks to reach the information they want. Visually seeing a website architecture can make all the difference. 

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Use screaming frog to see your websites architecture

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First: Crawl your website

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Second: Look at the crawl visualization and crawl tree graph. (see drop down tab at top of screen called "visualizations")

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Crawl Visualization:

See pages that are 4+ pages deep. Zoom in by section of your website to better understand the internal linking to pages. Red pages are non indexable. You can hover over pages to see status code of pages and further info

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Crawl Tree Graph:

This allows you to view information slightly different (left to right). You can switch views to top to bottom as well. See internal pages and non broken pages to fix

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This can be a simple but powerful way to visually see your website architecture. Study your website structure to identify issues to improve your SEO.

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Today I am going to walk you through how to identify ways people are comparing your brand and products.

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This idea is simple and something I build out for companies when applicable.  

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When people get mid to bottom funnel, they narrow their decision down to a few brands and or products to buy from.

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Then people start searching things like brand vs brand or product vs product.

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You can leverage auto suggests to pull related searches

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I'm a big fan of mountain bikes, so let's use mountain bikes as our example (specialized brand).

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Start with some of your largest competitors and those with high CPC.

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Now build landing pages that show why your brand is better vs competition. 

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Repeat this process for products 

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Note: Take keyword difficulty with a grain of salt when using Ahrefs or SEMrush. Use the following operator in Google search bar.

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allintitle: specialized vs cannondale

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Now you can see how many websites are targeting the same topic.