Recently I was doing research to better understand product demand online.In addition get further insight into how people search when buying specific productsAfter some digging, I found amazon is full of golden nuggets of info.

Here is how I leveraged Amazon:

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1. First go to amazon.com. type a product in the search bar. look at the auto suggests.  

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2. Download the below extension AMZ Suggestion Expander‍

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3. This Chrome extension expands the number of search suggestions that are shown in the Amazon search bar by showing the keywords that Amazon would suggest before and after the keywords you have entered.

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- Because amazon is a shopping platform, these search insights tend to be strictly transactional. which means you get an up close view at how people search for your products when they are bottom funnel. On one of the most trafficked shopping platforms in the world.

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- Better understand product demand. In this case if you have a top selling board game. You can see other types of top searched board games. So you can create new products accordingly to capture further market share.

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- You can also leverage amazon to see solutions people want in your products. similar to my previous posts, type in Amazon “best product for”. then see all the auto suggest solutions people want in your product.