Most often people search for a product or service online with a pain point in mind.  I touched on this in a previous post. But it was more of a manual process.

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Today I will walk you through further steps you can take to automate this process and uncover valuable content ideas.

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Let's get to it. First let's uncover paint points

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First enter your product or service in the google search bar  in the below format.

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“Best (insert product) for.

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Ex: Best shoes for

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We can see variations people are searching.  But there are more than Google displays. How do we see the rest?

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There is a tool called infinite suggest you can use.

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Go to infinite suggest

Kparser is great as well. This tool was called out in the comments section by Alex Pavlenko.

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Then enter into infinite suggest above mentioned with your product or service

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“Best (insert product) for.

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Infinite suggest will give you a list of all variations.  Now you can take that list and throw it into ahrefs keyword explorer as a batch.

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Finally ahrefs will give you data behind the searches. CPC, volume, keyword difficulty and more!

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This will uncover a goldmine of content ideas to build out across your site. Look at high CPC searches. Don't get too caught up on search volume.  

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This is also valuable data to think about for category and product landing pages. Cover key things people want the product to solve on the category page to better match user intent and increase conversions.

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