Regex To Unlock Searches For Shipping & Delivery

October 3, 2022
6

I was on Linkedin when I came across a great tip with a Regex script to find questions people are asking about delivery. Today's tip comes to you via Sagi Shtrosberg. Connect with Sagi on Linkedin if you haven't already.

Lets get right into it:

Use the below Regex filter to find delivery related keywords that your users are searching for on Google:

.*(next day|same day|tomorrow|2 days|3 days|4 days|5 days|6 days|1 week|2 weeks|economy|expedited|express|international|free delivery|standard delivery|one-day|evening|nominated|one-day|two-day|three-day|four-day|five-day|six-day|free shipping|no-rush shipping|business days|arriving between|arrives between|arrives by|arrives on|guaranteed by|special delivery|guaranteed delivery|cheap delivery).*

Example finds:

Express delivery [product]

[product] next day delivery

[product] free delivery

[brand] discount code free delivery

Same day [product]

[product] delivered in 2 weeks

Same day [product] delivery near me

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I beefed up the regex to expand the gold nuggets of information. 

Updated Regex:

.*(next day|same day|tomorrow|2 days|3 days|4 days|5 days|6 days|1 week|2 weeks|economy|expedited|express|international|free delivery|standard delivery|one-day|evening|nominated|one-day|two-day|three-day|four-day|five-day|six-day|free shipping|no-rush shipping|business days|arriving between|arrives between|arrives by|arrives on|guaranteed by|special delivery|guaranteed delivery|ship|shipping|return|package|tracking|container|fedex|usps|fba|ups|rates|overnight|cheap delivery).*

It is fairly common for businesses to touch on delivery and shipping from a high level in cart and checkout. Or have a widget on a product page. But more often than not this is not enough to capture related search.

Building dedicated FAQ’s etc will help capture related searches. This regex can be a gold mine to identify those opportunities.

Then check the SERPs to validate opportunities.

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