Earlier in my career I was fortunate to work on a team with people that tested on page and UX performance frequently.  Seeing firsthand what to look for in a performing and underperforming page.

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One thing I learned quickly was the power of heat maps and understanding how people are interacting with a page. There are amazing paid tools out there. But there are also great tools to use for free.

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Lets get started on free tools to understand on page interactions.

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Microsoft Clarity

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Basically Bings version of search console. One of my favorite Microsoft Clarity features is the heat maps feature.  In addition the screen recording and depth scroll. It even shows rage clicks and quick back (people clicking through to a page then immediately clicking back). 

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Page Analytics by Google extension

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This extension allows you to navigate to a page on your website. Be sure to be logged into GA. Then filter by date range. See data behind that pages traffic.  Also see percentage of clicks and color coded heat maps.

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