Today's SEO Study Spot tip comes to you via Chris Long. Chris shares awesome SEO content on Linkedin. If you are not already connected. Check him out

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Chris Long Linkedin: https://www.linkedin.com/in/chris-long-marketing/

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Search results can vary by location. Which means different content etc specific to each location. I look at the SERP’s as a treasure map with clues to rank in SEO. So sometimes it's important to see the SERP’s specific locations.  

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There are a-lot of tools out there to help. But you can use the “near” parameter in search results to see the results for any location… Without any tools!

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Here Goes:

1. Type in you search in Google

2. In the URL add “&near=[Location] at the end of the string 

3. Replace [Location] with the geography that you want to emulate and search

4. You should now see the SERPs specific to the new location

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Below you can see my search based on my current location (Aurora Colorado)

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As Chris points out this is a quick way to see local results without relying on third party tools.

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Vs Minnesota

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If you prefer to use a tool. Serp Woo essentially does the above mentioned.

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Here are a few other tools called out as helpful in the comment section:

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