Today I am going to walk you through how to identify ways people are comparing your brand and products.

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This idea is simple and something I build out for companies when applicable.  

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When people get mid to bottom funnel, they narrow their decision down to a few brands and or products to buy from.

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Then people start searching things like brand vs brand or product vs product.

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You can leverage auto suggests to pull related searches

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I'm a big fan of mountain bikes, so let's use mountain bikes as our example (specialized brand).

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Start with some of your largest competitors and those with high CPC.

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Now build landing pages that show why your brand is better vs competition. 

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Repeat this process for products 

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Note: Take keyword difficulty with a grain of salt when using Ahrefs or SEMrush. Use the following operator in Google search bar.

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allintitle: specialized vs cannondale

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Now you can see how many websites are targeting the same topic.