Most people will leave a website if it takes more than 4 clicks to reach the information they want. Visually seeing a website architecture can make all the difference. 

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Use screaming frog to see your websites architecture

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First: Crawl your website

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Second: Look at the crawl visualization and crawl tree graph. (see drop down tab at top of screen called "visualizations")

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Crawl Visualization:

See pages that are 4+ pages deep. Zoom in by section of your website to better understand the internal linking to pages. Red pages are non indexable. You can hover over pages to see status code of pages and further info

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Crawl Tree Graph:

This allows you to view information slightly different (left to right). You can switch views to top to bottom as well. See internal pages and non broken pages to fix

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This can be a simple but powerful way to visually see your website architecture. Study your website structure to identify issues to improve your SEO.

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